Extract from Vegas Weekly, April 2014.
"Good Hair Day
Claude Baruk on styling Steve Wynn, waking up with MMA and the power of little details
To Claude Baruk, the salon is a stage, and understanding a client’s desires means being attuned to “heart reactions”. His artistry has been honoured at highest level in his native France an in international competition, and showcased on the heads of clients like supermodel Naomi Campbell, actress Uma Thurman and fashion icon Karl Lagerfeld.
But it was Steve Wynn who convinced him to move his family to Las Vegas. The gaming mogul jad been a client for years in St.-Tropez, and Baruk’s eponymous salon Encore is a gleaming-white symbol of their shared vision.
As managing director of Wynn and Encore salons since 2013, Baruk is working on a massive reinvention of the former while transforming hair at the latter through cuts, colures and treatments designed to make each client feel uniquely radiant. Behind his bold Marc Jacobs glasses, the 35-year-old is affable and funny, insisting his 3-year-old daughter speaks better English and that seeing the Chicago Bulls play live is on his bucket list.
And unlike a lot of other bug names attached to Strip ventures, Baruk is on the scene making sure his passions project stays passionate."